Exceptional Marketing Outcomes for A Service Provider

One Point Home Services sought to expand its target audience through both organic methods and paid advertising. Find out how our assistance in social media marketing played a vital role in positioning One Point Home Services as a success story in the digital realm.

233%

INCREASE IN ORGANIC SESSIONS

130%

INCREASE IN ORGANIC CONTACT FORM SUBMISSIONS

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Client Overview:

One Point Home Services, an online service provider for all maintenance and repair needs including boiler repair, flooring, gardening, plumbing, refurbishment, and painting collaborated with our digital marketing agency to promote its services and drive targeted traffic to its website. This strategic collaboration was designed to heighten One Point Home Services’s ranking in the fiercely competitive market.

Challenges:

One Point Home Services faced challenges in promoting its services, including increased competition, fluctuating market trends, and the need to stand out among diverse online service provider companies. The primary objectives were to increase new users, boost website traffic to get a saturated market where it can offer its diverse services, and build trust and credibility

Services Used

Our Approach:

1. Strategic PPC Campaigns:

We initiated targeted Pay-Per-Click (PPC) campaigns to maximize One Point Home Services visibility on search engine result pages (SERPs) and drive high-intent traffic. Ad creatives highlighted the increase in promoting services.

2. Comprehensive SEO Strategy:

Our team conducted an in-depth analysis of relevant keywords and industry trends to develop a robust Search Engine Optimization (SEO) strategy. This included optimizing the website for local search terms, setting up and optimizing Google My Business profile to improve local visibility, and building high-quality backlinks to improve organic search rankings.

3. Landing Page Optimization:

We focused on optimizing One Point Home Services’ landing pages for a seamless user experience. This included improving page load times, enhancing product descriptions, and implementing clear calls to action to encourage conversions.

Results Achieved:

1. Increased Website Traffic:

Through a combination of strategic PPC campaigns and SEO efforts, One Point Home Services experienced a significant increase in website traffic. The targeted approach ensured that the traffic was not just voluminous but also highly relevant and likely to convert.

2. Improved Ad Performance:

PPC campaigns led to improved ad visibility, click-through rates (CTR), and ad relevance scores. By continually refining ad copy and targeting parameters, we maximized the return on ad spend (ROAS) for One Point Home Services.

3. Enhanced Organic Search Visibility:

Implementing our SEO strategies led to heightened organic search rankings for pivotal industry-specific keywords. This not only expanded One Point Home Services's visibility but also reinforced its online presence.

4. Conversion Rate Optimization (CRO):

Dedicated efforts in optimizing landing pages and enhancing user experience resulted in a significant upswing in the conversion rate. This transformation translated more visitors into satisfied customers, ultimately propelling revenue growth for One Point Home Services.

Conclusion:

The digital marketing system implemented for One Point Home Services underscores the transformative impact of strategic online promotion. The collaborative efforts between our digital marketing agency and One Point Home Services exemplify the efficacy of a well-rounded digital marketing strategy in the competitive landscape of service-providing websites. Our digital marketing service can not only elevate the online presence of One Point Home Services but also drive tangible business growth, positioning One Point Home Services as a success story in the digital realm.

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